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Lead a Creative China 2030 is a year-long creative leadership program aimed at nurturing executives whose aspiration is to transform China’s economy. First of its kind, the program equips participants with creative tools and mindsets including design thinking, creative leadership and business innovation required to lead and navigate this significant change.

Offered by world-leading design company, IDEO and esteemed academic institution, Tsinghua University through its PBC School of Finance and Academy of Arts & Design, participants benefit not only from these organisations’ combined repertoire of design and business insights and expertise, participants also benefit from access to their global network of pedigree contacts.