Tim Brown: How Great Design Could Fix the World's 'Wicked Problems'

In the March 2019 issue of the Fortune magazine, IDEO's CEO and President Tim Brown and IDEO fellow Barry Katz make the case that the practice can scale up to tackle even society’s most intractable “wicked problems.

In his 2009 bestseller Change by Design,Tim Brown introduced design thinking to the business world. In the upcoming updated version of this book, through the lens of IDEO’s project work over the past decade, Tim will share how design has begun to chart promising solutions to a cluster of dilemmas, even at this vast and open-ended scale.

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