Embracing Ambiguity on the Way to Game-Changing Innovation

As a partner in organizational transformation, IDEO always acts as a guiding co-pilot, navigating the ambiguous path from established patterns to new approaches. While the process can be daunting from the client side, it’s invigorating for our multi-disciplinary teams. Uncertainty generates questions, which lead us toward the answers we need in order to design genuinely new products, systems and services. Hear team members and stakeholders from Zalando, Coca-Cola, Innova Schools, Shinho and the Greater Toronto Airport Authority describe the transformational design projects they took on with IDEO.