Hello, I’m Kaii Tu

Kaii is a product and environments designer whose work blending analytical thinking and craft reaches across boundaries: from furniture and consumer products in market today, to interactive experiences and systems of tomorrow.

Prior to joining IDEO, Kaii designed for Hayon Studio in Spain, the renowned luxury and lifestyle design consultancy headed by Jaime Hayon. There, Kaii led relationships for a global roster of clients in Europe and Asia including MINI/BMW, Fritz Hansen, Habitat, &Tradition, Ceccotti, Wittmann, Haagen-Dazs, and Wallvision.

This experience in crafting emotionally resonant products and environments is united with the analytical rigor honed by classic CPG brand management. He joined Procter & Gamble early in his career, rising to be one of the youngest Brand Managers in the company. At P&G, he led business strategy, product development, franchise innovation strategy, brand architecture, and consumer segmentation in the fabric, home, and baby care segments. A recognized innovation leader, he designed and delivered over $100 million in new products and experiences.

Kaii graduated summa cum laude from Harvard University with a degree in Visual and Environmental Studies. He continued his design studies at Design Academy Eindhoven in the Netherlands (Propedeuse) and California College of the Arts, from where he graduated with High Distinction. Kaii has been awarded the Windgate Fellowship for emerging designers, one of the largest awards in art and design in the United States.  He has exhibited his personal work at venues including the International Contemporary Furniture Fair (ICFF) in New York and NeoCon in Chicago, with press coverage from Dwell and Fast Company, among others.

Kaii speaks English, Spanish, and Chinese.