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Work
A selection of case studies
Case StudyTsinghua University
How Creative Leadership Can Transform Companies and Society
Case StudyChina Resources Land
Reimagining the Food Court in China
Case StudyFotile
Unlocking a New Category with China’s Top Kitchen Brand
Case StudyBayer Crop Science
Equipping Agricultural Retailers to Empower Rural Farmers in China
Case StudyShinho
Elevating the Craft of Chinese Cuisine
Helping a packaged foods company in China define its purpose and take its place on the international stage
Read moreCase StudyGoogle Creative Lab, London
For Kids, A New Tactile Way to Learn Coding
Case StudyTEMPUR-PEDIC, SEALY
Mattress Designs That Led to a Cultural Transformation
Q&AThomas Overthun
Envisioning Products as Holistic Experiences
Case StudyWall Street English
Designing a Social Learning Environment in China
Case StudyThe North Face
Growing an American Brand in China
Case StudyLee Jeans
Jade-Infused Jeans for Sweltering Summers
Case StudyMidea
Designing New Products Based On Cultural Beliefs
Case StudyInnova Schools
Designing a School System from the Ground Up
Scaling an entire network of schools for the growing Peruvian middle class
Read moreCase StudyHope Farm
Bringing Urban Workers Back Home to their Rural Families
Case StudyINFARM
Designing the Future of Urban Farming
Case StudyNeuroMetrix
A Drug-Free Alternative to Chronic Pain Relief
Case StudyThe Bill & Melinda Gates Foundation
Giving Ed Tech Entrepreneurs a Window into the Classroom
Case StudySteelcase
Redesigning Where We Work and Learn
Case StudyPillPack
Growing an Online Pharmacy, from Startup to Sale
Case StudyIDEO
Future of Automobility
Case StudyIDEO, MIT Media Lab
Made in the Future
Case StudyAir New Zealand
Redesigning the Long-Haul Travel Experience
Giving choice and control back to the passenger
Read moreCase StudyJulep
A New Venture Changes the Way We Polish Nails
Case StudyState Farm
A Financial Learning Space for the Next Generation of Customers
Case StudySFUSD, SEWF
A Student-Centered Cafeteria Experience
Case StudyDeNA
Bringing Mass-Market Genetic Testing to Japan
Case StudyIntercorp